The Guardian and The Daily Mail

The GuardianThe Daily Mail

The Guardian newspaper uses colours and imagery that resemble graphics, which could be linked to many social gatherings of the upper class, such as visiting art galleries.  Furthermore, the use of the image being a story titled ‘Have we been making wine wrong?’ shows that the target audience of this newspaper are quite sophisticated and sociable, which represents the type of people that this newspaper is aimed at. Additionally, the use of duller, more pastel colours in the images in contrast to the bright, noticeable ones of The Daily Mail is an indication that it is presumed that the people that would read this newspaper do not need the bold colours to attract them to purchase it. The Daily Mail is a direct contrast to this, fully embodied in a standout palette and imagery to immediately draw the readers attention.

The headline of The Guardian is a lot smaller and less noticeable in comparison to the Daily Mail, whose titles is in all capitals to initially make a huge impact on the reader. This is because it is assumed that readers of The Guardian are used to more formal language with serious headlines, with a plainer layout, as the small typeface suggests that the reader will make more effort to read an in-depth article. Due to The Daily Mail being a tabloid the language used in headlines is often colloquial, sometimes even including a pun, usually much shorter headlines than any Berliner or broadsheet newspapers, as the article aims to be easy to read over factual and informative.

The Guardian is a left wing newspaper, so when describing the conflict between Israel and Trump it makes sure to display a two centrally placed photos; one of the war and one of Ivanka Trump. The intelligent layout of these two images immediately indicates to the audience that they should think that the direct cause of this dispute is Ivanka Trump, your eyes are automatically drawn to believe that these incidents are her fault. This is a direct contrast to The Daily Mail, which does not even show any images of the so called ‘bloodbath’ it is almost just alluding to the story, mentioning it, but pretending that it does not exist, since it is occurring in a far away country, almost acting as if it is not the real life situation for many. Instead, this newspaper chooses to use its main story of soon to be Princess Meghan’s father refusing to attend her wedding, due to embarrassment, this is because tabloid newspapers choose to report less on serious world-events and use their focus as celebrities and human-interest topics.


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